Marketing has moved online, and digital marketing includes far more than posts on social media. Few CRM firms, though, take full advantage of the effectiveness, targeting, and cost savings that digital marketing (DM) provides over more traditional methods.

This presentation provides an overview of the six major DM topics. The presentation will discuss the place where each of these can be most effectively used in in-bound and out-bound marketing and the stages of the CRM client buyer’s journey.