The interactions between a CRM business and its clients aren’t just one-time transactions; they are ongoing relationships that must be established, cultivated, and maintained. CRM firms and departments tend to place far more emphasis on client acquisition rather than client retention — but over the long run, this may be a business mistake!

Watch this webinar to find out why - and how - to extend your clients' “lifetime” with your business. Attendees will learn how to calculate the cost of acquisition, cost of retention, customer lifetime value, and the amount you should be investing in your customers to increase your profitability and value. You will also learn how to identify at-risk clients and keep them happy before it is too late. We'll also go over some things you can do to win back clients that do leave your firm.